How Do You Brand Yourself Online?
The world has evolved in terms of technological enhancement, what was is not and what is, will not.
Before, the…
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Social Media
Are You a Twitter Influencer or Just a Social Media Toddler?
Today, everyone is struggling to have a huge following on Twitter. Some are going as far as buying followers. This…
Social Media Demographics in Kenya: Businesses and Influencers Still Get It Wrong
Having a business with no advertisement is like winking at a beautiful girl in total darkness.
Marketing is key…
Dear Kenyan Brands, It Is Not Always About Trending
Kenyan brands seem to be obsessed with one thing when it comes to social media: Trending.
I have worked and…
Advantages of Using LinkedIn for Business as Compared to other Social Media Tools
Unlike other social media tools such as Twitter, Facebook and Instagram, LinkedIn is a business-oriented social…
Artificial Intelligence Creating More Jobs Than Earlier Imagined
The coming of machines has left many people worried about the security of their jobs. There are reports of robots…
The Marketing Funnel Many Kenyan Businesses Do Not Implement
Online marketing is gaining mileage in Kenya. Although many businesses are increasingly adopting social media…
A Sit Down With Noah Miller, Managing Director of Sochin Limited, on the State of…
Who is Noah Miller?
My friends used to call me a global nomad and indeed I have lived in North America, Europe,…
Kenya Has Been Burning on Social Media; Will This Be Translated into Regrettable…
The dream of making the world a global village has long been realized through leaps in information and…
Embrace Social Media to Advertise Your Business If You Want to Grow
Social media advertising is the new force sweeping over across businesses and brands around the world. Every…