Social Media

Former Twitter CEO and Co-founder Jack Dorsey has launched Bluesky, a social media app to be accessible by Android users. Jack sold Twitter to Elon Musk. While still at the …

There is a guy on Twitter called Amerix. There is no doubt that the guy has a huge following on the platform. His followers, mostly men, take his word as …

Kenyans are set to experience an exciting and amazing 2021 in terms of viewing experience courtesy of TNT Africa that is set to launch a series of interesting shows, among …

On Monday, May 25, 2020, Kenyans woke up to a screaming hashtag, #RutoWantedToKillUhuru. The hashtag that was trending at position one, claimed that Deputy President William Ruto wanted to assassinate …

The last decade was a break-out phase for digital marketing as a mainstay in most organization’s general brand positioning and marketing strategies around the world. Whereas brands largely relied on …

The Public Relations Society of Kenya (PRSK) Summit has kicked off in Mombasa on Wednesday 13th 2019 to explore various aspects of public relations and how individuals and organizations can leverage …

The world has evolved in terms of technological enhancement, what was is not and what is, will not. Before, the term “brand” used to be associated with companies or associations …

Today, everyone is struggling to have a huge following on Twitter. Some are going as far as buying followers. This trend has partly been contributed by the misconception that people …

Having a business with no advertisement is like winking at a beautiful girl in total darkness. Marketing is key for raising awareness about a new product or service, building brand …

Kenyan brands seem to be obsessed with one thing when it comes to social media: Trending. I have worked and approached several brands in Kenya on leveraging their online presence …

Unlike other social media tools such as Twitter, Facebook, and Instagram, LinkedIn is a business-oriented social networking platform that is primarily used for professional networking. The platform has over 47.6 …