realme, one of the fastest-growing smartphone brands in the world has today announced its official entry into the Kenyan market as part of the brand’s global growth and expansion strategy.
The company, whose operations in both high-end and mid-range smartphones begun mid-2018 recognizes Kenya’s exclusive position as a regional nexus for smartphone technology and innovation and is keen to bring its global excellence in smartphone technology to Kenya with a range of products specifically designed to meet the leap-forward needs of young consumers.
With a combination of the fastest technology adoption and innovation, open economic policies, and a strong talent pool, Kenya makes an ideal hub from which to grow the realme brand in East Africa. In particular, Kenya is among the most dynamic and youth-centric markets in the world.
realme’s launch in Kenya targets publics who embody the brand slogan “dare to leap”, which is inspired by the young generation who are regarded as being more open-minded, confident, self-expressive, liberal, upbeat, and receptive to new ideas and ways of living.
Speaking on the official launch, General Manager of realme Middle East and Africa Operations Josef Wang reiterated that, “realme always believes that by providing exquisitely designed products and reliable performance, we can provide diverse consumer groups especially youth with better user experience, realme focuses on developing its products and design continuously and will unveil more distinctive products and technologies in 2020 because our customers deserve to have products that are compatible with their expectations.”
“We are committed to enabling young people to experience great products at suitable competitive prices also enjoy a happy life provided by advanced technology and unique modern design, so our plans for 2020 are to invest time, effort and all the required resources in AIoT,” he added.
Aiming at exclusively meeting the needs of its target market and sharing in the same attitudes, the manufacturer’s focus continues to be on growing the brand and ensuring that every consumer considers the realme phones when making a purchase. It offers Number Series, X Series, Pro Series, and C Series, where more than 18 million users choose realme “Number Series” smartphones with most of the users being under the age of 25.
So far, realme has gained 40 million global smartphone users across 59 markets. Its uptake in the global market has been a success and according to the statistics of global smartphone shipments in Q1 2020 from Counterpoint, realme ranks top 7 in the world, positioning it among the mainstream smartphone brands globally. In 2019, realme’s global smartphone shipments reached 25 million with a year-over-year rate growth rate of 808%, which ranks the 1st among the smartphone brands, making realme the fastest-growing smartphone brand in the world.
realme’s entry into the Kenyan market introduces a combination of advanced technology based on the 5G network, with powerful performance, stylish design, industry-leading qualities, and the amazing possibilities of its UNI Smart AIoT whose sales have currently reached 1 million users.
The move will drive more market growth while allowing Kenyans to enjoy the benefits of cutting-edge smartphone technology and IoT. It will also create job opportunities, increase technological uptake, and increase foreign exchange earnings.