Engage BCW Dominates The New Media Category At The Annual PRSK Awards

by Business Watch Team
Engage BCW

Engage BCW, an award-winning PR and Communications agency based in Nairobi scooped several awards at the annual PRSK Awards further cementing its position as a voice leader in communication strategies, campaigns, and crisis management across industries.

The campaign #CFAOMotorsDrivesKenya developed and executed by Engage BCW on behalf of CFAO Motors Kenya emerged as the Best New Media PR Campaign for 2023. The WRC campaign heavily driven by influencers, was aimed at driving awareness around the WRC positioning as the event of the year and strongly associated the event with the Toyota brand, and the QDR (Quality, Durability, and Reliability) value proposition, which is demonstrated through the Gazoo Racing team that competed for the 3rd consecutive year.

“Our victories in the Best New Media PR Campaign underscore the power of digital innovation in today’s communication landscape. In an era where digital platforms drive conversations, our team at Engage BCW thrives on embracing the digital frontier. These accolades affirm our belief in the transformative potential of integrating digital strategies into PR” Engage BCW Managing Partner, Desiree Gomes said.

At the same time, Engage BCW emerged as the 2nd runners-up in the same category, New Media PR Campaign of the year spotlighting the #JambojetCupid Valentine’s campaign delivered for Jambojet, Kenya’s leading low-cost airline. The campaign leveraged innovative new media like GIFs and stickers to seamlessly integrate Jambojet into consumer conversations.

The New Media PR Campaign category recognizes the most successful campaign in the creation of omnichannel digital content across different digital platforms

Engage BCW is a communications consultancy firm that provides comprehensive communication and public relations services to diverse clients including individuals, businesses, and organizations within and outside the country.

The agency has a team of experts who cut across the communications field with skills and knowledge in crisis management, communication strategy development, event organization, digital media, and media liaison, among others.

Read Also: Engage BCW Scoops Top Global Award After A Successful Covid-19 Campaign

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