Following an electrifying soft-launch in Nakuru, Captain Morgan is putting its full weight behind the bold new Captain Morgan Muck Pit brand extension, a line designed to “muck up the usual” and champion the ‘extraordinary’ spirit in culture, music, and fashion.
The brand’s adventurous new direction was first hinted at during the high-energy Captain’s Yard Takeover at the Rift Valley Sports Club in Nakuru on Saturday, October 4th. Alongside explosive performances from headliners like Mejja, Iyanni, and Tipsy Gee, the event served as the unvfor the first Muck Pit innovation: Captain Morgan Muck Pit Melon Splash.
A key moment of the night was the introduction of celebrated artist Iyanii as the new Brand Ambassador for the Captain Morgan Muck Pit line. Iyanii’s distinct style and vibrant energy perfectly embody the brand’s promise to deliver an unexpected and intensely flavourful experience. His presence was immediately felt as he captained “Team Iyanii Captain Morgan Muckpit” in a fiery “Battle of the Grill” competition, going head-to-head with “Team Mejja Captain Morgan Gold” to deliver a crowd-thrilling showdown.
“The Captain Morgan Muck Pit is about more than just flavor; it’s a whole mindset. It’s about being daring, unexpected, and absolutely flavor-forward in everything you do,” said Kennedy Mutula, Head of Spirits. “Iyanii is a true creative force who embodies this spirit perfectly. We are thrilled to have him join the crew as we launch a whole new chapter for Captain Morgan.”
To solidify its commitment to being ‘extraordinary,’ Captain Morgan is weaving the Muck Pit narrative into the very fabric of Kenyan street culture through collaborations with the likes of Nairobi Apparel District, an institution known for pushing the boundaries of local fashion and creativity. This collaboration is the first of many initiatives planned to merge the Muck Pit brand with local tastemakers.
The movement will be amplified by a roster of influencers who align with the Muck Pit’s bold, unscripted vibe, including acclaimed rapper Big Yasa and top DJ DJ Deewiz, who will help bring the brand’s unique flavor and visual identity to the forefront of youth culture across Kenya.
“Captain Morgan is now officially a catalyst for the ‘extraordinary.’ By partnering with visionary creators like the Nairobi Apparel District and individuals like Iyanii, Big Yasa, and DJ Deewiz, we are ensuring that Captain Morgan Muck Pit is not just a drink, but a cultural movement,” added Kanyi Kiuru, Brand Manager, Captain Morgan Muck Pit.
Captain Morgan Muck Pit draws its inspiration from the legendary ‘muck pits’ of the Caribbean rum-making process, which sees overripe fruit fermented alongside rum in the tropical heat, resulting in a rum with an intensely fruity flavor. This tradition has been modernized to create a spirit drink that delivers the iconic Captain Morgan spice with an extraordinarily tropical twist.
Further information on the full launch of Captain Morgan Muck Pit Melon Splash and future collaborations will be announced soon, as Captain Morgan continues to champion adventure, music, and fun across Kenya.
Captain Morgan Muck Pit Melon Splash is a new spirit drink with intriguing flavors of sweet watermelon, mint, subtle hints of smoke, and Captain Morgan’s iconic spice. It is 37.5% ABV and is best served with a Sprite, Stoney, or water for a delightfully fresh-tasting drink or enjoyed as the base of a fruit punch.
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