In the bustling city of Nairobi, an extraordinary event unfolded that redefined how photography can transcend barriers, empowering individuals regardless of physical or visual abilities. Canon Central and North Africa (CCNA) proudly presented the World Unseen Campaign in collaboration with Kenya Society for the Blind (KSB) and Kenya National Library Services (KNLS) Headquarters from December 3–8, 2024. This innovative initiative, commemorating the International Day of Persons with Disabilities, brought to life Canon’s unwavering commitment to inclusivity in the arts, showcasing the profound potential of photography as a universal language.
CELEBRATING INCLUSIVITY THROUGH CREATIVITY
The World Unseen Campaign is a powerful initiative aimed at creating a world where photography becomes accessible to all. By collaborating with key partners like the Kenya Society for the Blind (KSB) and Kenya National Library Services (KNLS), Canon engaged diverse audiences, offering a platform for both visually impaired and sighted individuals to connect with photography through tactile prints, audio descriptions, soundscapes, and braille.
“Photography is a powerful medium that transcends boundaries and sparks imagination. With the ‘World Unseen’ exhibition, our goal is to ensure this creative experience is accessible to everyone, including blind and partially sighted individuals. By leveraging Canon’s elevated print technology, we aim to offer visitors a unique opportunity to connect emotionally with the stories and imagery, showcasing how powerful and inclusive imaging can be.” Said Somesh Adukia, Managing Director Canon Central & North Africa
STORIES BEHIND THE IMAGES: A CELEBRATION OF KENYAN TALENT
The exhibition was brought to life by a collection of breathtaking photographs, each telling a unique story and connecting viewers to the heart of Kenya’s culture and landscape. Here’s a glimpse into the local talent that shaped this transformative event:
Georgina Goodwin: A Moment with Nature
Georgina Goodwin, an award-winning documentary photographer, showcased her iconic image from the My Africa project with Conservation International. The photograph captured the tender connection between Naltwasha, a young Samburu girl, and Shaba, an orphaned baby elephant at Reteti Elephant Sanctuary in Samburu, North Kenya. As golden sunlight pierced stormy clouds, their meeting symbolized humanity’s fragile yet profound bond with nature.
“This image is a reminder of how disconnected we’ve become from nature and why it’s crucial to rekindle that connection,” said Georgina.
Peter Ndungu: Tarangire Baobabs
Travel, Documentary, Wildlife photographer, and filmmaker- Peter Ndungu presented a serene image of two towering Baobab trees in Tarangire National Park, Tanzania. Bathed in golden light, the photograph celebrated the resilience of these ancient giants and their role as lifelines for countless species.
“Baobabs teach us that survival and generosity go hand in hand. They are nature’s gift to us, and through this image, I wanted to capture their silent strength,” shared Peter.
Paras Chandaria: Every Single Life Counts
Wildlife photographer Paras Chandaria contributed a striking portrait of a solitary giraffe juxtaposed against Nairobi’s urban skyline. The image served as a poignant reminder of the delicate balance between progress and conservation.
“This giraffe stands as a beacon, urging us to protect Nairobi National Park—not just for wildlife but for the soul of our city,” said Paras.
Brian Mwangi: Vision Beyond Sight
Brian Mwangi, a photographer, and member of the Kenya Society for the Blind contributed an emotive image capturing a vision screening session in a rural community. The photograph depicted an elderly woman, dressed in vibrant traditional attire, being assisted by a KSB healthcare worker during an eye test.
“This image represents the heart of our mission,” said Mwangi. “It highlights the impact of accessible eye care services in underserved areas, ensuring individuals like this woman regain their vision and improve their quality of life.”
PARTNERING FOR A SHARED VISION
The campaign’s success was made possible through strong partnerships. Speaking about the collaboration, Samson Waweru, Executive Director, Kenya Society for the Blind remarked, “Initiatives like World Unseen are vital in challenging societal perceptions and empowering the visually impaired to explore their potential through creative mediums like photography.”
Dr. Charles Nzivo, CEO Kenya National Library Services added, “This initiative is a testament to the transformative power of art and technology. By hosting this event, we hope to inspire our community and showcase what is possible when inclusivity takes center stage.”
The World Unseen Campaign concluded as more than just an exhibition—it became a call to action. It demonstrated how photography, enriched by Canon’s innovative technology and unwavering commitment to inclusivity, can break barriers and inspire individuals to tell their stories in ways never imagined.
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