Opera Mini became the number one downloaded app in Kenya the past weekend thanks to the tremendous success of Opera’s “Shake and Win” campaign.
Dedicated to football’s greatest celebration, the World Cup, “Shake and Win” offered Opera fans the chance to win over $300,000 in prizes. Users needed only to shake their phones to potentially win airtime from popular providers, cash prizes, or brand-new phones.
Africans responded enthusiastically to the excitement of this year’s unforgettable tournament: Over 13 million people participated across the continent, shaking their phones over 1,000,000 times a day. More than 200,000 prizes have been won, with many grateful users taking to social media to comment on how much fun they’ve had with “Shake and Win.”
Kenyans were especially caught up in the spirit of the fun, with daily shakes peaking at over 1,000,000 shakes in the app for the entire campaign across markets, and over 53,000 prizes given away in Kenya alone. New Kenyan users downloaded Opera Mini so much that it has reached number one in the Google Play Store there.
Opera Mini is a unique, data-saving browser built with the needs of Africans in mind. In recognition of the extremely high data costs on the continent, it allows users to save up to 90% of their data. Moreover, Opera always adds new features to the browser to craft the best online experience possible: there’s an integrated messenger, regular campaigns offering free data, and now live scores of football games and news about the latest matches, to name just a few.
“The ‘Shake & Win’ campaign was a huge success. We loved sharing the overwhelming emotions of the World Cup with our users. Football fans in Kenya should continue to keep their eyes on Opera Mini, since we plan to continue bringing amazing user experiences to football fans there, especially with the return of the Premier League just around the corner,” said Jørgen Arnesen, EVP Mobile at Opera.
Opera Mini is an important component of Opera’s Africa First strategy. Announced in December 2017, the company has pledged to develop mobile products and services tailored first and foremost to the needs of the African consumer. We’ll keep the ball rolling in 2023 as we continue to bring Kenyans updates and products that are fast, efficient, and focused on our users.
