Brewing giant Heineken®, whose iconic beer brand Heineken is distributed locally by Kenya Wine Agencies Limited (KWAL), will this weekend host a themed event in Nairobi, bringing together football fans to watch and celebrate the UEFA Champions League final.
The event dubbed UEFA Cup Final match viewing will be at the Uhuru Gardens in Langata on Saturday evening. The UEFA final match will be played at London’s Wembley Stadium featuring Borussia Dortmund versus Real Madrid, as they battle for one of the world’s most prestigious club football titles.
The match-viewing event will be followed by a fun-filled party also sponsored by Heineken®, and will feature Grammy award winning songwriter and musician Bien, once a member of the globally acclaimed Kenyan band Sauti Sol.
KWAL Commercial Director Jonas Geeraerts says Heineken® is world-renowned for championing fan experiences and inclusivity in the world’s most popular sport.
“This time we wanted to give football fans a unique experience by having one of the most popular Kenyan performing artistes grace the event. Heineken® is redefining what being a football fan means by creating more positive and welcoming space to enjoy the game together and have fun,” says Geeraerts.
He adds that the choice of Bien to perform at the show is a deliberate to give the event a local touch. “Heineken® is here to do great things and support local talent, hence the choice of Bien, rather than an international artist. Even the choice of Uhuru Gardens as a venue is meant to showcase this beautiful place with historical and cultural significance to Kenyans.”
Heineken® is one of the world’s leading beer brands, founded over 150 years ago in the Netherlands. Heineken® has been a sponsor of UEFA Champions League, Europe’s most prestigious club football competition, for thirty years and renewed its sponsorship in September last year, for the period 2024-2027. Heineken® is also a proud partner of UEFA Women’s Football since 2021.
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