Kasha, the purpose-driven digital retail and distribution platform has joined Jaza Duka, Mastercard’s micro-credit digital lending platform in Africa.
The program, launched in partnership with Unilever and KCB Bank Kenya has now expanded to include an additional 5000 Micro Small and Medium- Enterprises (MSMEs) through Kasha.
Today’s announcement builds on Mastercard’s pledge to bring 1 billion people and 50 million micro and small businesses into the digital economy by 2025, with a direct focus on providing 25 million women entrepreneurs with the solutions they need to grow their businesses.
With over half its merchant members being women, Jaza Duka directly supports Kasha’s mission to ensure women in emerging markets get the products, information, and services they need for their health, self-care, and well-being.
As well as expanding to reach more MSMEs with Kasha, Jaza Duka has also evolved functionality to enable top-me-up, a new overdraft-based sales service linked to a Mastercard debit card. The top-me-up overdraft is enabled through collaboration with Correlation, the fintech integrating the physical and financial value chains in Jaza Duka. Topmeup helps to further remove financial barriers for store owners, allowing them to leverage a pre-approved overdraft to increase capacity and expand the range of digital purchases.
“Mastercard understands those small businesses are the backbone of the economy, and we are long-standing supporters of MSMEs. We tailor our innovative solutions toward building a better and more equal world where everyone can reach their potential. We also believe in the power of partnerships, and this expansion of Jaza Duka with Kasha is one more way we continue to enable sustainable, inclusive growth that will not only benefit the new merchants but grow their communities,” said Shehryar Ali, Country Manager, East Africa.
Commenting on joining Jaza Duka, Joanna Bichsel, Kasha’s Founder and CEO said “Kasha and Mastercard have a shared commitment to empowering women to reach their full potential. Through Jaza Duka we are providing female entrepreneurs in emerging markets with the tools they need to grow their businesses and support their livelihoods, while also enabling people in lower-income communities to gain access to quality affordable health products and household goods. Kasha’s digital platform unlocks access to products, information, and services; and now with our partnership with Mastercard, we can remove the lack of finance for MSMEs as a blocker as well. We are thrilled to be partnering with a purpose-driven corporation such as Mastercard.”