Visa, a world leader in digital payments has partnered with Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, to offer Visa Cardholders who shop on the weekends a chance to win exclusive discounts and giveaways.
During the campaign, Visa cardholders will get assorted giveaways for every purchase worth KES 5,000 or more on weekends at participating Carrefour stores, up to 18th August or savings of KES 500 for online orders worth KES 4,000 and above through the Carrefour app every weekend up to 15th September.
Eva Ngigi-Sarwari, Country Manager for Kenya at Visa, remarked: “We are thrilled to be partnering with Carrefour to reward loyal Visa cardholders and enhance their shopping experience. This is part of our broader strategy to enhance the payment experience at key retail partners and drive digital payment adoption across the country. By integrating our advanced payment solutions with Carrefour’s wide retail network, we aim to provide a seamless shopping experience that aligns with the lifestyle and expectations of modern consumers.”
Christophe Orcet, Regional Director – East Africa, Majid Al Futtaim Retail, commented: ” Our partnership with Visa, a globally recognised leader in digital payments, aligns perfectly with our commitment to providing added convenience and value. By leveraging Visa’s seamless payment solutions and our extensive retail network, we aim to offer customers a truly rewarding shopping experience. This initiative reflects our dedication to meeting the evolving needs of our customers.”
The campaign seeks to take advantage of the increasing number of transactions at point-of-sale (POS) terminals and online transactions which have seen steady growth in recent years. Statistics from the Central Bank of Kenya (CBK) show that the number of card transactions at POS terminals in February 2024 stood at close to 5 million compared to 3.9m and 3.66m in February 2023 and 2022 respectively.
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