Bolt is introducing a new Family Profile feature that allows one person to manage and pay for rides for up to nine other people, all from a single Bolt account. This launch supports Bolt’s broader commitment to delivering a high-quality ride-hailing experience built around safety, convenience, and everyday usability.
Family Profile is designed to make ride-hailing more practical for families and support networks. According to data by Bolt, 2–6% of Bolt rides are currently ordered on someone’s behalf other than the account holder, often requiring manual coordination and sharing of trip details. The new feature simplifies that process, offering a built-in solution that allows customers to invite others to join their profile, set monthly spending limits, and receive live trip notifications. Members can request rides independently if they use the app, while the account holder retains oversight.
Family accounts do not change Bolt’s core policies around rider eligibility. Each member added to a Family Profile must have their own Bolt account and meet the platform’s minimum age requirement of 18. This means the feature cannot be used to book rides for unaccompanied minors. These age restrictions are in place for legal and safety reasons and ensure that all riders using the feature remain subject to Bolt’s existing terms and conditions.
The feature is especially helpful for parents, caregivers, or anyone supporting older relatives who may not use smartphones or ride-hailing apps regularly. Data shows that ride-hail usage is growing fastest among older adults, but practical barriers, like app complexity or payment requirements, still limit adoption. Family Profile helps close that gap by letting one person handle ride management and payments for others, even if they don’t use the Bolt app themselves.
In addition to greater flexibility, Family Profile offers account holders enhanced financial control and peace of mind. They can monitor ride activity per member, receive real-time alerts when trips start or end, and take immediate action if needed, for example, checking a ride’s live location or contacting the rider or driver in the event of an unexpected route or stop.
The launch of Family Profile complements Bolt’s ongoing investment in building a world-class ride-hailing platform. Bolt engineers continue to improve the app’s routing, mapping, and usability to meet the evolving expectations of riders and drivers. Family Profile joins a growing set of features aimed at building trust and enhancing platform safety.
Existing safety tools available in the app include trip verification codes, live location sharing, emergency assistance, and ride monitoring by Bolt’s dedicated Safety Team.
Dimmy Kanyankole, General Manager Kenya and Tanzania at Bolt said: “At Bolt, our goal is to create ride-hailing solutions that align with the everyday mobility needs of our customers. The launch of the Family Profile feature marks a significant step in empowering our customers to provide safe, seamless, and convenient transportation for their loved ones. By combining control, transparency, and flexibility in one feature, we’re proud to bring greater value and peace of mind to households across Kenya.”
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