APA Life Assurance proudly hosted the Bancassurance Masterclass 2025, bringing together industry leaders, financial institutions, and insurance experts to explore the future of bancassurance in Kenya.
The highly engaging session was designed to deepen collaboration between insurers and banks while unpacking innovative ways to deliver customer-centric financial protection solutions.
The Masterclass featured insightful discussions, practical case studies, and emerging trends shaping the bancassurance space. Participants explored how to integrate digital tools, streamline processes, and unlock the full potential of partnerships for greater market penetration.
Speaking at the event, Eric Wanting, CEO of APA Life Assurance, noted: “This Masterclass is a clear demonstration of APA’s commitment to shaping the future of insurance distribution in Kenya. Bancassurance is not just a channel, it is a partnership for impact. APA Life is proud to be leading the way in driving innovation and strengthening relationships that deliver real value to our customers.”
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