AAR Insurance has today announced the new phase of its nationwide tree-planting programme that will see the company plant over 55,000 trees across the country, reinforcing its long-term commitment to sustainability under the INTENT campaign.
The new phase follows the success of last year’s rollout, which saw over 40,000 trees planted across 18 sites in seven regions, capturing an estimated 7,400 to 9,000 tonnes of carbon.
This year’s activities will cover the flagship site at the Lenana School, Ngonyi Primary School in Meru, Kenya Medical Training College (KMTC) campuses in Kisumu, Eldoret, Kakamega, and Nakuru; Town Secondary School in Malindi; Sheikh Khalifa School in Mombasa, and the Queen of Rosary Comprehensive School in Thika. The initiative is being implemented in partnership with the company’s key partner Greenspace, and other stakeholders such as KMTC and local county governments, reflecting a shared commitment to promoting environmental stewardship and community wellbeing nationwide.
Under the INTENT framework, ‘A Tree, A Life’ remains one of AAR Insurance’s flagship initiatives. It operates on a straightforward yet powerful principle: for every insurance policy issued, a tree is planted. By doing so, AAR Insurance turns every policy into a pledge for a greener future, supporting Kenya’s national goal of planting 15 billion trees by 2032, while fostering environmental awareness and sustainable livelihoods through partnerships with schools, counties, and community groups. INTENT reflects AAR Insurance’s commitment to integrating Environmental, Social and Governance (ESG) principles into its operations. Introduced in 2023, it provides the overall structure for aligning business growth with responsible practices, transparency, and measurable environmental impact.
Present during the event, the AAR Insurance CEO and Principal Officer, Justine Kosgei, underscored the company’s sustained commitment to environmental stewardship. “A Tree, A Life is a living system that connects people, purpose, and the planet. Last year, our trees achieved a 93 per cent survival rate, restoring biodiversity, cooling micro-climates, and reviving riverbanks like the Gathara River in Nyeri, ensuring each site has long-term care and community ownership. Through INTENT, sustainability has become part of our DNA: measurable, transparent, and tied to our customers’ everyday actions,” he stated.
AAR Group Chief Financial Officer and Sustainability Lead, Hosea Kiprop, added, “The true power of this initiative is its ripple effect; it is more than just planting. We are proud to have created employment across nurseries and site management, and to have engaged students and youth as the next generation of forest stewards. With INTENT, we provide the necessary structure and governance: we monitor every planted tree, nurture every partnership, and share every lesson learned. This is how we ensure sustainability with structure, delivering long-term climate action and creating tangible value for our communities.”
In line with the government’s national afforestation efforts, AAR Insurance has pledged to maintain its commitment to tree planting as part of its broader ESG strategy. The company continues to work with conservation experts, schools, and community partners to scale lasting environmental solutions and promote a culture of shared responsibility.
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