Investment
May 16, 2023
2 minutes read

A New Beer Launches On The Kenyan Market

Bila Shaka has launched a new beer dubbed ‘Capitan’ Lager on the Kenyan market. Combining the rich traditions of brewing…

Bila Shaka has launched a new beer dubbed ‘Capitan’ Lager on the Kenyan market. Combining the rich traditions of brewing with innovative techniques, Bila Shaka aims to revolutionize the local beer scene and offer Nairobians a truly exceptional craft beer experience.

According to the company, every batch of Capitan Lager beer is meticulously crafted using the finest locally sourced ingredients, resulting in a remarkable range of flavors.

Led by a team of passionate brewers with years of expertise, Bila Shaka offers an impressive lineup of beers that cater to various palates. From hoppy and refreshing IPAs to rich and velvety stouts, each Bila Shaka beer promises an unforgettable journey for beer enthusiasts and connoisseurs alike.

“We are thrilled to introduce Capitan Lager to Kenyans,” said Rajiv Raja, CEO of Bila Shaka Brewing Company. “Our team has poured their hearts and souls into perfecting this craft beer, and we are confident that Kenyans will embrace the exceptional taste and quality that Bila Shaka represents.”

Beer consumption in Kenya is expected to drop by 0.3 percent year on year over the next five years, from 467 Thousand Metric Tons in 2021 to 458 Thousand Metric Tons by 2026.

In 2021, Kenya was ranked 46th in terms of beer consumption, surpassing Portugal’s 467 Thousand Metric Tons. The US, Brazil, and Germany ranked at the top, with the US leading the way.

Meanwhile, Kenyan beer production is set to increase by 1.4 percent year on year, from 549,220 Metric Tons in 2021 to 596,030 Metric Tons by 2026.

In 2021, Kenya was ranked 43rd, behind Serbia’s 549,220 Metric Tons. The US, Brazil, and Mexico ranked at the top, with the US in the lead.