Technology has facilitated the growth of many businesses in the country. It has made a significant contribution, particularly to online businesses.
Whatsapp, Instagram, and Facebook have provided the perfect platform and launchpad for young entrepreneurs to start their businesses as well as established companies to conquer the online market segment. Online business is now a booming frontier for budding entrepreneurs.
Despite the opportunity that this presents there are still many challenges that inhibit effective online commerce. Ineffective logistics are a major deterrent. It has made trade very expensive. In some cases, the cost of deliveries is close to half the price of the goods.
Technology is today offering a solution to these challenges. Improvements in tech innovations have led to increased productivity and efficiency in businesses. It has added value to all areas of logistics like tracking, shipping storage, and the entire supply chain management.
Sendy is offering a solution to these challenges. The tech company has totally democratized logistics and by extension trade in Africa. Through a portfolio of fulfillment services (Direct Fulfillment, Smart Fulfillment, and All-in-one Fulfillment), Sendy provides the easiest way for businesses of any size to move goods, enabling them to drive more efficiency and growth.
Direct Fulfillment, supports businesses that require delivery to consumers. Smart Fulfillment facilitates e-commerce and B2B companies to pick goods, sort, and deliver them to end customers while all-in-one fulfillment is a solution that improves the efficiency of online businesses through picking, packing, storage, and shipping their orders.
This solution is revolutionizing trade in the continent. It has helped to eliminate the hurdles that inhibit the growth of businesses. The company operates in Nigeria, Kenya, Uganda, and Cote d’Ivoire.
A 2021 study by MasterCard indicated that 79% of consumers are shopping more online since the start of the Covid pandemic. The number has grown. This supports the need for a more robust investment in the need to leverage technology in order to develop a stronger trade ecosystem.
Investments in platforms like Sendy will help to drive the wider goal of breaking the silos and inefficiencies in logistics. This will in turn create a perfect infrastructure for many businesses to leverage such technologies and grow.
Technology is the key enabler in accelerating trade in the continent. Players like Sendy will help to drive this due to their Pan-African nature and most importantly their tech solution. It is evident that in order to support trade, investments in tech solutions will be important.
Technology continues to reshape the way business is done, affecting not only what goods are traded but also how they are traded. It has brought value and impact to the end consumer and fundamentally helped to boost the efficiency, capacity, and productivity of businesses.
