French media conglomerate Canal+ has completed the full acquisition of MultiChoice Group—the parent company behind household brands DStv and GOtv.
The Ksh 245 billion deal received final approval from South Africa’s Competition Tribunal, granting Canal+ 100% ownership of MultiChoice and full control of its extensive operations across the continent.
This acquisition is one of the most significant moves in African media history, giving Canal+ complete oversight of MultiChoice’s satellite television services, content production, streaming platforms, and a subscriber base that spans over 50 countries.
Canal+ is expected to consolidate its footprint in Africa, a market with enormous growth potential driven by a young, digitally savvy population and a rising appetite for localized and premium content.
MultiChoice, long considered the dominant pay-TV provider in sub-Saharan Africa, has for decades connected millions of African households to local and international entertainment through DStv, GOtv, and the streaming platform Showmax. With Canal+ now at the helm, analysts predict a fresh injection of investment, innovation, and international partnerships that could significantly elevate the quality and diversity of content available to African audiences.
The deal also opens the door for greater integration between African content producers and the global media industry, as Canal+ is expected to tap into MultiChoice’s production units like M-Net and Africa Magic to develop original African programming with global appeal.
However, the acquisition also raises questions about market consolidation and future pricing structures. Industry stakeholders will be keenly watching how Canal+ balances profitability with affordability in a price-sensitive market.
For millions of viewers, this deal could signal the dawn of a new era—one where African stories travel further, streaming services grow stronger, and the continent’s entertainment future takes on a more global dimension.
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