OPPO Kenya has sued influencer marketing agency AIfluence for defamation after some of the influencers in the Reno12 series campaign came out to claim that the company had refused to pay them after the campaign was done as agreed.
AIfluence was claiming OPPO Kenya had not yet paid them when all along OPPO had paid them in full.
Following contractual obligation, OPPO Kenya made a 50% deposit of the project cost upon signing of the contract and the remaining 50% by the end of October 2024 once the project was completed. This was to ensure that AIfluence would be able to make payments to the influencers in good time.
Despite this clear financial agreement and settlement, surprisingly, some influencers still lamented not having received such payments.
“OPPO Kenya is saddened by this development and remains committed to ensuring that all creatives and influencers that OPPO works with are always accorded fair treatment and duly compensated. In light of the ongoing issues, the brand is fully prepared to provide legal support to the affected influencers as they seek legal redress against AIfluence,” said OPPO Kenya in a statement.
As the legal proceedings unfold, the case shows the complexities of influencer marketing and the importance of clear agreements and communication among all parties involved. The outcome of this lawsuit could have significant implications for influencer marketing practices in Kenya in the future.
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