APA Insurance, in partnership with Hollard Health, has launched an innovative international health insurance solution – APA Hollard Health. This new offering seamlessly integrates cutting-edge technology with a personalized approach, enabling members to proactively manage their health. By providing accessible information and intuitive tools, the health insurance solution ensures that users can make informed decisions about their health and well-being with confidence and ease. The launch marks a significant step forward in health management, promising enhanced healthcare experiences and improved health outcomes for individuals, families, SMEs, and corporates.
Specifically developed for the discerning market, APA Hollard Health emphasizes preventive care and wellness, offering comprehensive support, accessible information, and quality care as key differentiators. This innovative, digitally-enabled service is provided through the HealthMov wellness app, which allows members to scan and manage their health and well-being on their terms. The app promotes positive behavior changes and rewards members for their efforts, all from the convenience of their smartphones.
Depending on the chosen plan, coverage areas include Africa, India, Europe, and worldwide, with five comprehensive plans to select from. The health insurance solution aims to enhance the quality of healthcare by integrating wellness incentives that reduce healthcare costs and improve overall health. By encouraging proactive health management, APA Insurance and Hollard Health are committed to fostering a healthier, more empowered community.
“The primary aim is to encourage healthier living among members, which in turn reduces healthcare costs and improves overall health outcomes,” said Ashok Shah, Group CEO of Apollo Investments Limited. “With APA and Hollard Health’s combined expertise, innovative solutions, and unwavering commitment to customer satisfaction, we are setting a new standard for healthcare coverage in the region.”
With 80% of the Kenyan population being under 35 years old*, they are receptive to health insurance that is more digitally enabled. Another key health trend is the shift from communicable or contagious diseases to non-communicable diseases, often related to lifestyle choices. It is here that these unique healthcare solutions, that reward healthy living, can assist employers manage employee health for the best business and individual outcomes.
Tobe Hope, Hollard Health’s, Chief Executive, said “Because we know that Africa’s demands are unique, we are committed to helping the continent thrive by offering the right cost-effective health insurance for its diverse needs. With a mission to make quality healthcare accessible to all, we empower people to take charge of their health, with easy-to-understand information and smart tools, supporting them to make the best choices for their health and wellbeing, now and in the future.”
The HealthMov app leverages advanced smart technology to track, monitor, and provide real-time feedback to its members, enabling them to make incremental daily changes that significantly impact their long-term health. This comprehensive health platform offers an array of features designed to support and enhance the user’s well-being including Personalised Health Monitoring, Lifestyle and Behaviour Tracking, Educational Resources, Goal Setting, and Progress Tracking.
“The HealthMov app is so intuitive, it can scan facial features and movement to measure heart rate, breathing rate, stress level, and BMI. This information is then collated to give feedback, suggestions, and rewards. Members have a virtual doctor, personal trainer, health coach, and mentor in their pockets,” added Hope.
The APA Hollard Health app also includes telehealth capabilities, ensuring members can consult with doctors remotely, regardless of their location. This feature brings convenience and timely medical advice to users’ fingertips. Integrated into this offering is also access to a 2nd medical opinion, to further support members to make the best choices for their health.
In November 2023, Apollo Investments Limited, the parent company of its flagship subsidiary APA Insurance (APA), entered into a strategic partnership with Hollard International. This collaboration aims to unlock new business opportunities across the African continent for both insurers.
“We believe that collaboration is key to driving meaningful change in the healthcare landscape,” added Shah. “APA Insurance and Hollard Health are dedicated to empowering individuals to lead healthier lives and access quality healthcare when they need it most. With the introduction of cost-effective plans, comprehensive coverage, access to high-quality medical services, and an efficient, quick claims processing system, we have specifically designed our offerings to address the healthcare needs of the East Africa region today and in the future.”
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