Despite ongoing geopolitical and trade tensions, Kenyan CEOs are optimistic about the global economy’s future, according to PwC’s 2025 CEO Survey, launched today in Nairobi, Kenya. The survey reveals that 60% of Kenyan CEOs anticipate an improvement in global growth over the next 12 months, while 48% express cautious confidence in the local economy.
The report, which surveyed CEOs across various sectors in Kenya, highlights that while CEOs are optimistic, they remain vigilant about key threats. Inflation (35%), macroeconomic volatility (28%), geopolitical conflicts (25%), and cyber risks (25%) are identified as major concerns for the year ahead.
Kenyan CEOs are confident in their companies’ long-term viability, with 65% believing their businesses will thrive for more than 10 years if they continue on their current path. This confidence is underpinned by a focus on strategic planning, innovation, and adapting to evolving market conditions.
The survey indicates a strong emphasis on AI integration to enhance operational efficiency and drive growth. 50% of Kenyan CEOs personally trust having AI embedded into key processes. Over the next three years, they predict that AI will be systematically integrated into their technology platforms (50%), business processes and workflows (48%), and workforce skills (33%). This includes automating routine tasks, improving decision-making through data analytics, and enhancing customer experiences with AI-powered solutions.
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Kenyan CEOs are actively reinventing their businesses to adapt to changing market dynamics. They are developing innovative products (48%), targeting new customer bases (43%), and exploring new routes to market (43%). These strategic actions are aimed at diversifying revenue streams, increasing market share, and ensuring long-term competitiveness. Over the past five years, 53% of Kenyan CEOs indicated that their company had begun competing in sectors and industries in which it hadn’t previously competed, highlighting the economic diversification in Kenyan business strategies.
Kenyan CEOs are increasingly recognizing the importance of climate-friendly investments and sustainability metrics. 26% of Kenyan CEOs reported that climate-friendly investments had decreased their costs in the last five years, while 42% said that such investments had increased their revenue in the same period. These investments include renewable energy projects, energy-efficient technologies, and sustainable supply chain practices.
Sustainability metrics are also playing a key role in guiding business decisions and incentivizing sustainable practices. 55% of Kenyan CEOs reported that a portion of their personal incentive compensation was determined by sustainability metrics. These metrics include reducing carbon emissions, improving energy efficiency, and promoting responsible resource management. However, 50% of Kenyan CEOs stated that they had not made climate-friendly investments, and this could be due to barriers such as regulatory complexity (33%), lack of demand from their external stakeholders (23%) and the lack of available finance (23%).
Peter Ngahu, Regional Senior Partner, PwC Eastern Africa, said: “Reinvention as a strategic imperative remains the main theme of this year’s report, as Kenyan CEOs remain focused on innovation and adapting to evolving market conditions.”
“The region is also facing some serious environmental challenges brought on by climate change and thus, impacting agriculture, food security and hence livelihoods. Addressing these challenges requires coordinated efforts in climate adaptation and mitigation strategies to build resilience in the region.”
The report underscores the proactive approach of Kenyan CEOs in navigating challenges and embracing opportunities for sustainable growth and innovation, positioning their companies for long-term success in a rapidly changing business landscape.
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