Glovo Targets SMEs In New Partnership With Visa

by Business Watch Team

Glovo has teamed with a world leader in digital payments, Visa, to empower small-to-medium enterprises (SMEs) through a series of online training courses.

The collaboration is a result of Glovo and Visa’s shared belief that SMEs are the pillars of our global economy. The program sits under Glovo’s umbrella program, Glovo Local – an initiative to help bolster SMEs so that they can thrive in an increasingly digital world.

The videos are geared towards aspiring local business owners who want to competently start a small business, as well as growth-minded owners of small and medium-sized businesses looking for ways to streamline their current practices and expand. The series is aimed at small businesses with 10 or fewer employees.

With its online training series and through its partnership with Visa, Glovo intends to offer timely support to SMEs. The partnership comes at an important time for SMEs worldwide to overcome persistent challenges including complex regulations, inadequate digital infrastructure, and a scarcity of digital talent. The series crucially covers a range of business-focused topics including digital payments, marketing campaigns, social media, and money management. The 100+ videos will be available across nine countries in southwest Europe and Africa (Spain, Portugal, Ivory Coast, Morocco, Tunisia, Ghana, Uganda, Kenya, and Nigeria) and will be accessible to over 40,000 SMEs.

Last year, Glovo and Visa conducted a pilot program with partners in Morocco. The pilot involved an in-person workshop with more than 30 local partners, providing them with learning and development masterclasses on topics such as digital marketing, cash flow management, and Glovo Ads. The feedback received from these partners played a key role in selecting and filtering the online training courses that are now being offered in collaboration with Visa.

Sébastien Pellion, Head of Impact and Sustainability at Glovo said: “We are using this opportunity to further our offering to SMEs and to strengthen a collaborative ecosystem for entrepreneurs and business owners that shape our cities. Only 20% of SMEs in the markets where we operate sell via digital channels, resulting in a huge potential for them to tap into new customer bases. Partnering with Visa is another opportunity to support SMEs on their digitalization journey and accelerate small and independent businesses in regions like Africa, which has ample opportunities for local business owners. We’re confident that Visa can aid us in fuelling local economies through formalized, community-driven initiatives.”

Carl Manlan, Vice President and Head of Social Impact, CEMEA, Visa said:

“Visa acknowledges that SMEs are the backbone of economic growth and inclusion and equipping them with innovative solutions and resources with our partners is essential. Small, independent businesses account for more than half of Europe’s GDP and employ around 100 million people[1]. In Africa, SMEs account for 95% of all registered businesses and contribute to about 50% of the total GDP in Sub-Saharan countries[2]. Globally we are moving from hundreds of millions of sellers – large and small – to billions of sellers around the world. Anyone today can be a seller – people reselling second-hand items via the circular economy; people working in the gig economy; or those in the creator economy. Visa is working to provide services at scale to reach these sellers and help them flourish. This is why we are proud to collaborate with Glovo and leverage the option of visual training to help provide these 40,000 SMEs with the opportunity to improve their skills and knowledge overcome the challenges of digitization and leverage the opportunities of e-commerce and digital payments.”

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