University Queens Join King Kaka on the Bank on Me Sanitary Towel Campaign
More than 300 students from different Kenyan universities have participated in beauty pageants as they scramble for the top position to be crowned Mr & Ms. University in their respective campuses. This has culminated in glamorous and pomp events as students showcased their talents, skills, and creativity.
The events which took place in October and November 2018 attracted celebrity performances from top music artists including Wyre at St. Paul’s University, Phenomenal, Major and Timmy T Dat at Kenya College of Accountancy University and Kristoff who performed at the legendary Kenyatta Universitys Annual Culture Week.
2018, University pageants had a different twist to it, participants collaborated with music artist King Kaka in his Bank on Me Sanitary Towel campaign. Launched in March 2018, the initiative was designed to provide 100,000 needy girls with sanitary pads which Kim-Fay, have come on board to provide.
In motivating the pageant participants to rally significant donations for the cause, Kim-Fay, local manufactures and distributors of personal hygiene products including Confidence pads, introduced the Confidence Title; a category to recognise contestants who raised the highest donation in each University.
As a role model, King Kaka demonstrated to the contestants the power of using ones influence to make a difference in society.
The Bank on Me Sanitary Towel campaign, which is designed to complement government efforts, has attracted numerous partners and influencers to come on board and reached 10,000 girls with sanitary pads in Machakos, Lamu, Thika, Turkana and Trans Nzoia as at July 2018.
A study shows that 88% of girls in remote Kenyan schools have no access to sanitary pads. One in 3 girls, misses approximately 4 days of school every month due to lack of sanitary pads which has a direct impact on their academic performance.
Jemimah Nempires scooped the Confidence Title at KCA University for keeping 10 girls in school for one year, while, Ivy Wachira emerged as the winner in Kenyatta University. St. Pauls Universitys winning contestant for the Confidence Title was Pauline Wanjiku. The three universities raised a total amount of Ksh. 105,000 which will be donated to Bank on Me Campaign to provide 2,100 sanitary pads enabling 175 girls to stay in school for one year.
The contestants showcased Catwalks in various Fashion categories including Professional, traditional, creative and formal evening wear. The overall winners of Mr & Miss Kenyatta University were Julius Mwangi and Joy Gatwiri, while Mr & Miss St. Paul’s University was Kevin Walubengo and Joey Wairimu asBrian Odhiambo and Faith Wambui took the crown of Mr & Miss KCA University.
iPay Africa, an innovative online payment processing solution, has come on board to amplify the campaign efforts by enabling secure monetary donations from the general public who want to participate in providing girls pads and giving them the confidence to stay in school.