Fresh Produce Consortium Kenya, the leading organization committed to promoting the production and supply of high-quality fresh horticultural produce in Kenya, has created an avocado and banana digital communication and marketing strategy. The strategy is intended to address the information challenges by providing a framework for the effective digital promotion of Kenya’s avocado and bananas through digital media. The strategy will guide on best practices to exploit the existing digital tools on the internet to better connect with stakeholders, improve information dissemination, change consumer attitudes and improve access to Kenya’s avocado and banana in the global marketplace. Speaking during the … Continue reading Kenya’s Avocado And Banana Digital Communication And Marketing Strategy Launched